Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
sku: COM9780470190739NEW
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$18.77
Shipping from: Canada
   Description
In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.
   Price history chart & currency exchange rate

Customers also viewed

in this storein other stores

And Justice for ELs: A Leader's Guide to Creating and Sustaining Equitable Schools
45%
$18.19
And Justice for ELs: A Leader's Guide to Creating and Sustaining Equitable Schools
Sumo (Shut up, Move On) : The Straight-Talking Guide to Creating and Enjoying a Brilliant Life [first edition]
42%
$9.14
Sumo (Shut up, Move On) : The Straight-Talking Guide to Creating and Enjoying a Brilliant Life [first edition]
Age of Invisible Machines : A Practical Guide to Creating a Hyperautomated Ecosystem of Intelligent Digital Workers
41%
$19.86
Age of Invisible Machines : A Practical Guide to Creating a Hyperautomated Ecosystem of Intelligent Digital Workers
This Is Beyond Budgeting : A Guide to More Adaptive and Human Organizations
40%
$19.09
This Is Beyond Budgeting : A Guide to More Adaptive and Human Organizations
Learning Blender: A Hands-On Guide to Creating 3D Animated Characters
37%
$50.53
Learning Blender: A Hands-On Guide to Creating 3D Animated Characters
Conservation Design for Subdivisions : A Practical Guide to Creating Open Space Networks [first edition]
35%
$7.11
Conservation Design for Subdivisions : A Practical Guide to Creating Open Space Networks [first edition]
Moon Garden: A Guide to Creating an Evening Oasis
32%
$13.13
Moon Garden: A Guide to Creating an Evening Oasis
The Do-It-Yourself Escape Room Book: A Practical Guide to Writing Your Own Clues, Designing Puzzles, and Creating Your Own Challenges
31%
$13.21
The Do-It-Yourself Escape Room Book: A Practical Guide to Writing Your Own Clues, Designing Puzzles, and Creating Your Own Challenges
The Maker Playbook: A Guide to Creating Inclusive Learning Experiences
29%
$32.29
The Maker Playbook: A Guide to Creating Inclusive Learning Experiences
The Legacy Family: The Definitive Guide to Creating a Successful Multigenerational Family
26%
$26.91
The Legacy Family: The Definitive Guide to Creating a Successful Multigenerational Family
Head First HTML and CSS: A Learner's Guide to Creating Standards-Based Web Pages
23%
$26.89
Head First HTML and CSS: A Learner's Guide to Creating Standards-Based Web Pages
Creating Melodies: A Songwriter's Guide to Understanding, Writing and Polishing Melodies
22%
$40.19
Creating Melodies: A Songwriter's Guide to Understanding, Writing and Polishing Melodies
Gray Hat C#: A Hacker's Guide to Creating and Automating Security Tools
20%
$24.74
Gray Hat C#: A Hacker's Guide to Creating and Automating Security Tools
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
19%
$52.39
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Plug in With Nik Software: A Photographer's Guide to Creating Dynamic Images With Nik Software
17%
$23.17
Plug in With Nik Software: A Photographer's Guide to Creating Dynamic Images With Nik Software
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
14%
$34.80
The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
13%
$12.61
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Creating Great Visitor Experiences : A Guide for Museums, Parks, Zoos, Gardens and Libraries
11%
$8.11
Creating Great Visitor Experiences : A Guide for Museums, Parks, Zoos, Gardens and Libraries
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
1%
$14.43
Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content
Creating a Mentoring Culture : The Organization's Guide
1%
$6.58
Creating a Mentoring Culture : The Organization's Guide
I Want This to Work: An Inclusive Guide to Navigating the Most Difficult Relationship Issues We Face in the Modern Age
1%
$16.71
I Want This to Work: An Inclusive Guide to Navigating the Most Difficult Relationship Issues We Face in the Modern Age
The Oracle Creator: The Modern Guide to Creating an Oracle or Tarot Deck
1%
$8.49
The Oracle Creator: The Modern Guide to Creating an Oracle or Tarot Deck
Presenting Your Findings: A Practical Guide for Creating Tables
1%
$18.76
Presenting Your Findings: A Practical Guide for Creating Tables
99 Tips for Creating Simple and Sustainable Educational Videos: A Guide for Online Teachers and Flipped Classes
1%
$16.42
99 Tips for Creating Simple and Sustainable Educational Videos: A Guide for Online Teachers and Flipped Classes
The Wizard of Oz Guide to Correctional Nursing: This Isn't Kansas Anymore, Toto!
1%
$17.67
The Wizard of Oz Guide to Correctional Nursing: This Isn't Kansas Anymore, Toto!
The IEP Checklist: Your Guide to Creating Meaningful and Compliant IEPs
1%
$22.10
The IEP Checklist: Your Guide to Creating Meaningful and Compliant IEPs
Wonderbook: The Illustrated Guide to Creating Imaginative Fiction [signed]
1%
$55.52
Wonderbook: The Illustrated Guide to Creating Imaginative Fiction [signed]
Creating Effective Teams: A Guide for Members and Leaders
1%
$26.47
Creating Effective Teams: A Guide for Members and Leaders
Herbalist's Guide to Formulary : The Art & Science of Creating Effective Herbal Remedies
1%
$14.74
Herbalist's Guide to Formulary : The Art & Science of Creating Effective Herbal Remedies
Advertising Character Collectibles: An Identification and Value Guide
1%
$7.56
Advertising Character Collectibles: An Identification and Value Guide
For BMW R1250RT R1250 RT R 1250RT R 1250 RT 2018 2019 2020 2021 Motorcycle GPS Navigation Frame Mobile X- Phone Mount Bracket
+1%
1%
$25.65
For BMW R1250RT R1250 RT R 1250RT R 1250 RT 2018 2019 2020 2021 Motorcycle GPS Navigation Frame Mobile X- Phone Mount Bracket
General Motors 96868968 Датчик Уровня Масла
+30%
1%
~ $94.50
General Motors 96868968 Датчик Уровня Масла
Clothing homme hooded weat hirt men women brand de igner hoodie high treet 13 balenciaga print hoodie pullover winter weat hirt, Black
1%
$37.73
Clothing homme hooded weat hirt men women brand de igner hoodie high treet 13 balenciaga print hoodie pullover winter weat hirt, Black
Motocross Pit bike Foldable Handle Brake Clutch Levers For YZ250F YZ 250 F 250F 2015 2016 2017 2018 2019
1%
$20.09
Motocross Pit bike Foldable Handle Brake Clutch Levers For YZ250F YZ 250 F 250F 2015 2016 2017 2018 2019
Textar 91050100 Тормозные колодки
1%
~ $20.40
Textar 91050100 Тормозные колодки
Холщовая женская сумка, новинка 2024, Корейская версия модной женской сумочки, сумка-мессенджер через плечо
1%
$32.49
Холщовая женская сумка, новинка 2024, Корейская версия модной женской сумочки, сумка-мессенджер через плечо