Harvard Business Review on Increasing Customer Loyalty Format: Paperback

Harvard Business Review on Increasing Customer Loyalty Format: Paperback
артикул: COM9781422162521NEW
ЗГІДНО З НАШИМИ ДАНИМИ, ЦЕЙ ПРОДУКТ ЗАРАЗ НЕ ДОСТУПНИЙ
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How do you keep your customers coming back-and get them to bring others?If you need the best practices and ideas for making yourcustomers loyal and profitable--but don't have time to findthem--this book is for you. Here are nine inspiring and usefulperspectives, all in one place.This collection of HBR articles will help you:- Turn angry customers into loyal advocates- Get more people to recommend you- Boost customer satisfaction by satisfying your employees- Focus on profitable customers--whether they're loyal or not- Invest in the right CRM technology for your business- Mine customer data for more effective marketing- Increase your customers' lifetime value
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