Growth Hacking как раскрутить стартап с нуля
![Growth Hacking как раскрутить стартап с нуля](http://img-gorod.ru/27/755/2775513_detail.jpg)
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sku: 2775513
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800.00 руб.
Shipping from: Russia
Description
Книга впервые рассказывает на русском языке о наборе маркетинговых инструментов, объединенных общей концепцией под названием Growth Hacking. Эти инструменты активно используют начинающие технологические стартапы в Кремниевой долине, а также многие успешные американские и российские IT-корпорации. Подробно рассмотрены используемые в концепции Growth Hacking принципы сплит-тестирования, прототипирования, сбора веб-аналитики, автоматизации бизнес-процессов при помощи различных сервисов. Для лучшего понимания теории в каждой главе приведены примеры частых ошибок молодых стартапов и успешные кейсы состоявшихся компаний.Книга ориентирована на руководителей и менеджеров технологических компаний, начинающих предпринимателей, запускающих свой бизнес в Интернете, и читателей, которые только собираются основать собственный IT-стартап.
Technical Details
age: | 12 |
author: | Виталий Смирнов |
binding: | Мягкая глянцевая |
ISBN: | 978-5-9775-6610-0 |
page_extent: | 240 |
Type: | book |
Weight: | 0.420 |
year: | 2020 |
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