Graphic Design Solutions

This comprehensive text covers principles, theories and applications surrounding advertising and graphic design. The in-depth step-by-step approach covers everything, from the basics of type and layout to diverse applications such as logos and packaging, builds a complete overview of what the reader needs to know to successfully execute design projects. Valuable skill such as how to critique and assess designs are taught, as well as a wealth of samples of master and contemporary designers make this an excellent reference. The exercises and projects offered have been tested in classrooms over the years and yield excellent portfolio pieces. Tips from designers and art directors' comments about artists' work give the reader a valuable perspective on professional applications of design.