Google Planet, Paperback Book

Each age - whether it is the age of coal, steel, or oil - has its own raw materials that define its historical moment. The raw material for our time is information, and Google is now the most superior host in it. On Planet Google, Randall Strauss, an ardent observer of the company's tech scene, shows that what the company aspires to do is organize everything we know. Its initiative also includes an effort to digitize the text of every book published in this world, and this calls for new ways to navigate through all the information the company offers. This book raises several questions, including: Will Google's choice of algorithm-based technology allow it to stay ahead of its competitors? And is Google likely to be the first to benefit from the shift to cloud computing? Or will it be replaced by other companies that are currently with it? Or will it be a company that has not yet been established? Will Google's cloud be popular while users enjoy the benefits it offers, or is it more likely to be rejected because the fear of misuse of personal information becomes a big deal? The future of Google - in the opinion of the writer - will be determined to a large extent by the positive or negative view that its users hold towards the company itself. This book examines the combination of the strategic plan and the emergency conditions that defined Google, and enabled it to expand beyond its roots in student dormitories and the network, to launch a hunt for all information. At the present time, Google faces new challenges of its kind. YouTube and other initiatives, and the massive book-scanning project, has stoked animosity with potential partners in the media world, who accuse it of violating copyright laws. Also, its e-mail service, which overshadowed privacy concerns, was not spared when users were directed with advertisements in line with the content of the messages. So does Google Street View, which displays detailed images taken from the streets of major cities. The author also intended to show how the arrogant attitude that Google sometimes takes has led to a negative reaction. He wonders: When a single company is determined to organize the world's information, including the very personal information of individuals, which of the two sides will prevail in receiving that service, welcome or fear??. Also, its e-mail service, which overshadowed privacy concerns, was not spared when users were directed with advertisements in line with the content of the messages. So does Google Street View, which displays detailed images taken from the streets of major cities. The author also intended to show how the arrogant attitude that Google sometimes takes has led to a negative reaction. He wonders: When a single company is determined to organize the world's information, including the very personal information of individuals, which of the two sides will prevail in receiving that service, welcome or fear??. Also, its e-mail service, which overshadowed privacy concerns, was not spared when users were directed with advertisements in line with the content of the messages. So does Google Street View, which displays detailed images taken from the streets of major cities. The author also intended to show how the arrogant attitude that Google sometimes takes has led to a negative reaction. He wonders: When a single company is determined to organize the world's information, including the very personal information of individuals, which of the two sides will prevail in receiving that service, welcome or fear??.