Bridgestone Golf

Bridgestone Golf, Inc., based in Covington, GA, manufactures and markets premium golf balls, clubs and accessories under the Precept and Bridgestone brand names. Bridgestone is represented on a world stage by a number of internationally famed golfers including, Stuart Appleby, Fred Couples, Shigeki Maruyama and Nick Price. For 2026, the Bridgestone Tour B family of golf balls gets a boost in speed from a new mantle layer material that adds greater density to maximize the core’s resiliency. As has been the case for nearly two decades, the line up will feature four models. There are the higher speed Tour B X and XS (for swing speeds over 105 mph) with the former emphasizing speed and the latter higher short-game spin. For average golfers, there’s once again the Tour B RX and RXS, with the former targeting players focused on distance and the latter offering the higher short-game spin.