Globalizing Sport: How Organizations, Corporations, Media, and Politics Are Changing Sport

It is easy to think of sport as fun and games, yet it has become a worldwide industry of major proportions and consequences. Interconnections among countries, sports organizations, teams, agents, schools and media have brought changes that could hardly be imagined two generations ago. George Sage invites readers into a deeper understanding of the global dynamics of sports not only competitions but of the big businesses of money, media coverage, athletic apparel, and more. He shows how phenomenon such as migration, labor, commerce, and politics affect the athletes and the fans, continually reshaping the business and experience of sports.