Gamificación en la Empresa: Lo que los videojuegos nos enseñan sobre gestionar personas
sku: COM9781494261108USED
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Description
Gamificación una tendencia y una realidad. Este libro es una oportunidad para profesionales y directivos para iniciarse en esta disciplina. Un visión sencilla y con ejemplos de aplicación. Los videojuegos nos están dando una gran lección en cuanto a motivar y crear vinculación en las personas. En la actualidad, hay más de 1200 millones de usuarios de videojuegos en el mundo y la cifra va en aumento. Diversos estudios han demostrado que los videojuegos aportan:·Mejora y rapidez en la toma de decisiones ·Pensamiento más rápido y memoria más aguda·Mejor coordinación mano-ojo·Más creatividad·Favorecen el aprendizajeGran cantidad de empresas del exclusivo ranking de Fortune 500 están usando videojuegos y gamificación para entrenar e implicar a sus empleados. La propuesta es rediseñar los procesos y tareas desde la propia experiencia del profesional, focalizándonos en la persona.
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