Fundraising for Libraries : 25 Proven Ways to Get More Money for Your Library

Anyone who wants to raise extra money for a library must have this book! Swan presents the great principles of fundraising by bringing into focus and clearly illustrating 25 proven techniques you can put to work for your library today. Learn about the psychology of sales, the keys to active and passive fundraising and the ways to determine which moneymaking process best fits your current need. Topics include matching donors with funding opportunities, conducting auctions, soliciting donations on the Internet, lobbying legislatures, managing direct-mail campaigns, applying for grants, soliciting memorial gifts, and more.