Fundraising and Promotion for Sport and Recreation Programs

The material in this book encompasses three distinct areas (fundraising, promotions and public relations) that almost all administrators and coaches find themselves involved in. This material is based on practical experiences of the author. Unique features of the book include 225 principles placed throughout the book to serve as guidelines for possible action. These principles are based on sound administrative and management theory as well as practical experience. A second unique feature is the presence of chapter highlights provided at the beginning of each chapter summarizing the essential information of each chapter. A third unique feature is the inclusion of discussion questions at the end of each chapter. The contents include Chapter 1 Understanding Successful Fundraising, Promotions and Public Relations in the 21st Century. Chapter 2 Fundamental Elements and Resources of Fundraising and Promotion. Chapter 3 Booster Clubs and Sport Support Groups. Chapter 4 The Importance of Planning in Fundraising Activities. Chapter 5 The Who, What and Why of Fundraising. Chapter 6 Strategies and Tactics of Raising Money. Chapter 7 Single Person Cultivations. Chapter 8 Profit Centers for Fundraising. Chapter 9 The Essence of Corporate Sponsorship and Business Partnership. Chapter 10 Creating Corporate Sponsorships and Partnerships. Chapter 11 Fundraising Strategies and Promotion Tactics. Chapter 12 Organizing Specific Fundraising Projects Use of a Template. Appendices