Finsbury Style Guide Template

This corporate-influenced style guide template has everything you need to deliver branding projects successfully. Our professionally designed Adobe InDesign Template is optimised for screens, and includes all the best formatting options InDesign has to offer. Have you ever bought a template that looked beautiful in the mockups, only to be greeted with lorem ipsum copy and grey boxes where the images should be when you've opened it in InDesign? If so, you're not alone. That's why we include real copy and have licensed the photography. For forward-thinking firm's with established market branding norms that want to use contemporary storytelling methods to create real brand awareness. In my 20 years of designing for brands I spent around 6 of those years designing in-house for professional services companies. Creating guidelines for corporate, professional services companies presents its own set of styles, rules and challenges, most important of which is how to balance market expectations and legacy design cultures with newer, fresher, more contemporary styles. DOWNLOAD INCLUDES - 43 page Adobe InDesign template - 25 page PDF guidebook - Full example PDF style guide fictional brand TEMPLATE FEATURES - Usable copy provided - All photography Included - Vector graphics included - Full HD 1920x1080 landscape template - Compatible with Adobe InDesign CS4, CS5, CS5.5 & CS6 & CC - 6 Sections: Brand Guidelines, Core Brand Assets, Typography, Visual Communication, Photography and Brand Applications - 7 master pages - Auto-updating, fully formatted, table of contents - Auto-updating page numbering - Auto-updating section numbering - PDF bookmarks Included - Paragraph and character styles - Formatted using a rigid 12x6 grid system - Free fonts via download links in the guidebook - File types Included .indd, .idml, .pdf, .ai, .jpg, .png GUIDEBOOK FEATURES - The ideal style guide length - How to ask your client the right questions so you create the best product - What to include, and what extras you could add - How to sign off properly so that the end-users get the most from their guidelines - Tutorials on Master Pages, Typography, Table of Contents, Images and Colors - Useful tips & tricks - Resources section with links for free photography, fonts, icons, mockups, graphics and tools - Links to the fonts used and the photographer's online profiles.