Fashion Makers Fashion Shapers : The Essential Guide to Fashion by Those in the Know

Exclusive interviews reveal the inside story of everything that makes the fashion world tick. At the heart of this book is a series of in-depth interviews with famous designers―the Fashion Makers―unveiling the process that creates an appealing design, collection, and brand. With illustrations that offer a fashion feast, we discover why handcraft is so important to Dries Van Noten, what Paul Smith learned from his early entrepreneurial experiences, and why the founder of A.P.C., Jean Touitou, “doesn’t make bags for bitches.” But it’s not just the designers who make or break a brand. The Fashion Shapers―editors, stylists, buyers, PR specialists, and educators―reveal their own distinctive roles. How does Alexandre de Betak create fashion shows for John Galliano, Hussein Chalayan, or Victoria’s Secret? How did Armand Hadida, founder of L’Eclaireur shops in Paris and Tokyo, redefine the relationship between salesperson and consumer? This book will be a coveted and covetable purchase for every fashion student, every fashion professional, and everyone who wants to know what makes fashion function. 200+ color illustrations