Fashion Graphics: The Invitation Look Book Package Advertising, Paperback Book, By: Wang Shaoqiang

Successful sales result from effective promotion. In the fashion industry, we can find a lot of shiny graphics on tags, packages, invitations, look books, advertising and other collaterals. Fashion brand communication is all about tactility. As the product itself relies on feeling, especially the touch and smell of the fabric, so the graphic or packaging representation of these values must have the same properties. It is crucially important to choose carefully the materials, to innovate with printing processes such as with die cutting, foil blocking, thermo-graphic print and push the boundaries of the unexpected. When we unwrap our purchases, or take them out of the bag, we want to be reminded by the feeling between our fingertips of the values that are embroidered in the label. This collection presents over 100 fashionable brands which have excellent promo graphics. 'Fashion Graphics' demonstrates why designing for the fashion industry is one of the most exciting and demanding creative challenges in branding, communication and visual expression.