Fashion For Profit: A Professional's Complete Guide to Designing, Manufacturing, & Marketing a Successful Line and Retailing

Fashion For Profit and the other accompanying books by Frances Harder are a professional's complete guide to designing, brand development, costing, manufacturing, & marketing a successful business. Creativity is essential but it isn't enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. Frances Harder's books are detailed in depth text on how to start your own apparel related business. They have been reviewed and validated by experts from each specific crucial area of design, product development, finance, production, through to sales and marketing. Frances Harder's books have been adopted by some of the best fashion schools in the US to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or starting your own business you will find information in Fashion For Profit and the accompanying books will help you avoid costly mistakes.