English for Marketing Managers Английский язык для маркетологов
Антология
sku: 2280671
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
327.00 руб.
Shipping from: Russia
Description
Настоящее пособие предназначено для студентов вузов, аспирантов и слушателей программ МВА со специализацией маркетинг, а также для широкого круга лиц, работающих в сфере международного бизнеса и маркетинга, имеющих базовую подготовку на уровне, не ниже "йп^егтесИасе", и стремящихся совершенствовать свои знания. С пособием можно работать как в группах под руководством преподавателя, так и самостоятельно, проверяя себя по ответам на наиболее сложные задания. Цель пособия состоит в развитии билингвистической компетенции, т.е. в обучении активному пользованию маркетинговой терминологией на русском и английском языках при чтении профильной литературы, поиске нужных материалов в источниках и осуществлению эффективных коммуникаций в работе с иностранными партнерами.
Technical Details
| age: | 12 |
| author: | Прозоровский С. |
| binding: | Мягкая глянцевая |
| ISBN: | 978-5-94962-186-8 |
| page_extent: | 288 |
| Type: | book |
| Weight: | 0.490 |
| year: | 2011 |
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