Empowered: Unleash Your Employees, Energize Your Customers,...

Fueled by data from Forrester Research, Empowered is packed with the business tools and information necessary to move your organization several steps ahead of the competition:
Statistical analysis of the 16% of customers who account for 80% of the online influence
The four-step IDEA process to transform customer-facing service, marketing, and mobile applications
A tool to score HERO projects on value and effort, to offer guidance on which projects to support
The HERO index: A scorecard of the industries and departments with the most—and the fewest—HEROes
Roadmaps for collaboration systems that stimulate and support HERO innovation
The game plan for IT’s new role as a key partner in technology ideas throughout the company
Dozens of case studies and examples from firms in every industry, from retail to business services Armed with an arsenal of exciting and valuable new technologies, your employees are already transforming the way you do business. You can lead them or block them—it’s your choice. Empowered will help you make the right decision.