Economics For Managers, 3rd Edition, Paperback Book, By: Paul G. Farnham

For one semester MBA Managerial Economics courses Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective into a framework that can be used in a single-semester course. To be competitive in today's business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the book that provides business students and MBAs with a thorough understanding of both micro and macroeconomic concepts in a non-economics way. The third edition retains all the same core concepts and straight forward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today '