Eat Me: delicious, desirable, successful food packaging design

Eat Me showcases the most delectable international food packaging graphic design: from designer lines such as Phillipe Sarck's bottel watter to the pop kitsch of Japanese sweet wrappers, and from super-branded icons to in house lines and own brands. Eat Me features insights from professionals working within food-packaging graphic design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch. This is a must-have for designers working in the field of food packaging, as well as for those in the wider field with a hunger for visual stimulation.