Easy Learning GOOGLE ADWORDS AND FACEBOOK ADS Marketing Video Training DVD(DVD)

Course : 3Duration : 8 HoursLevel : Beginner , Intermediate & AdvancedCourse 01 - GOOGLE ADWORDS AND FACEBOOK ADS VIDEO TRAININGDuration : 5 hoursVideo Lessons : 481About the class and instructor 04:042 Quick class preview + Introduction to SEM (Search Engine Marketing) 02:38Section 2: Learning Google Adwords From Scratch3 The presentation 4 Introduction to Adwords 08:155 Keyword Match Types 02:016 The Importance of Ad Relevancy 01:327 Relevant Landing Pages FTW 02:228 Demo: Landing Pages in the Wild 04:019 Adwords Account Structure 06:1510 Troubleshooting Your Campaign 06:4411 Creating a Campaign 28:4712 Keyword Strategy & Tools 01:4113 Google Keyword Planner 16:3114 Google Analytics & Adwords 03:1015 It's All About Quality Score 11:5416 Increase Your CTR with Ad Extensions 03:0617 Go Faster with The Adwords Editor 08:25Creating Your First Adwords Campaign18 Let's Start a New Campaign 00:3419 Keyword Research: Getting Keyword Ideas From Your Site 03:1120 Keyword Research: Getting Keywords Ideas from Other Keywords 01:5021 Creating Keyword Buckets 03:0022 Creating Keyword Buckets Part II 04:1923 Competitive Research 04:4124 Bulk Uploading Keywords 10:3825 Bulk Uploading Ads 08:3026 Creating Campaign Sitelinks 04:0027 Using Dynamic Keyword Insertion 03:0428 Tracking Conversions Inside Adwords 03:5629 Campaign Settings Via The Interface 12:2630 Campaign Settings Via The Editor 02:0431 Getting Started with Remarketing 05:4032 Adding Your Remarketing Tag 02:0333 Creating Your First Remarketing Campaign 05:1334 Reporting: Search Query Report 03:3335 Advanced Adwords Reports 02:2536 Advanced Adwords Reports Part II - Ad Serving Reports 03:00Learning Facebook Paid Marketing From Scratch37 Introduction to Facebook Ads 01:4438 How Facebook Advertising Works 17:5739 Creating a Page Post Link Ad 03:4540 Facebook Campaign Structure 01:4941 Creating Your First Facebook Campaign 10:3442 Custom Audiences on Facebook 01:1743 Facebook Power Editor 10:51Section 5: Bonus: Google Analytics44 Introduction to Google Analytics 12:0945 Advanced Google Analytics Reports 05:09Bonus: A/B Testing46 Introduction to A/B Testing 17:2847 An Overview of Optimizely 06:2948 Analyzing Your A/B Test 04:23Course 02 - Facebook Advertising FundamentalsDuration : 1h 42m 1. Facebook Advertising Overview 11m 31sIntroducing Facebook ads 3m 35sUnderstanding ad types 2m 47sTargeting on Facebook 2m 58sBasic advertising terminology 2m 11s2. Understanding Facebook Ads 9m 4sSetting up an advertising account 2m 31sUnderstanding ad structure 2m 42sUsing the Ads Create tool to define your advertising objective 3m 51s3. Creating Facebook Ads 40m 14sIdentifying your primary audience 8m 3sRefining your audience with interest targeting 4m 24sRefining your audience with behavior targeting 4m 53sDeciding on a budget 7m 27sChoosing your creative 5m 42sWriting your content 5m 33sManaging placements 3m 7sFinalizing the campaign 1m 5s4. Additional Advertising Options 6m 45sPromoting your Facebook page 3m 9sBoosting your page posts 3m 36s5. Managing Existing Ads 12m 24sManaging and editing ads and campaigns 6m 18sEditing an active ad 4m 13sCreating a similar ad 1m 53s6. Viewing Advertising Data 10m 47sAccessing advertising reports 3m 59sScheduling advertising reports 2m 13sUnderstanding success metrics 3m 19sViewing your billing summary 1m 16s7. Implementing Best Practices 9m 54sTips for writing a great ad 2m 29sChoosing an effective image for your ad 2m 52sImproving the performance of your ads 2m 21sKey Facebook policies 2m 12sConclusion 1m 21sWrap-up 1m 21sCourse 03- Advanced Facebook AdvertisingDuration :1h 48m