Diversity. Responsibility. Public Relations
sku: 2737623
2,854.00 грн.
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Description
Forschungsarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Sonstiges, Note: 1,0, Ruhr-Universitat Bochum (Fakultat fur Sozialwissenschaft), Sprache: Deutsch, Abstract: Gender Mainstreaming und Diversity Management haben zum Teil heftige Kontroversen uber ihre gleichstellungspolitischen Potenziale und ethisch-moralischen Begrundungsrahmen hervorgerufen. Besonderer Kritik ausgesetzt sehen sich dabei Ansatze des Diversity Managements (DM).Auffallig dabei ist, dass vor allem Kritiker(innen) aus den Reihen der wissenschaftlichen Geschlechterforschung zwar umfassende Analysen theoretischer DM-Konzepte liefern, ihrer konkreten Verankerung in der Unternehmenspraxis aber nur wenig Beachtung schenken, was die Gefahr einer handlungsfernen Diskussion birgt.An diesem Punkt mochte die vorliegende Arbeit ansetzen, indem sie versucht, Diversity-Politiken im Handlungsfeld ihrer strategischen Einbindung in die Unternehmensfuhrung zu betrachten. Als bedeutsamer Ankerpunkt wird vor diesem Hintergrund die strukturell-strategische Verknupfung von Public Relations, Corporate Social Responsibility und Diversity Management angesehen.
Technical Details
author: | Andreas Bruser |
binding: | 148x210 мм |
ISBN: | 9783656294467 |
language: | Немецкий |
page_extent: | 38 |
Type: | book |
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