Digital With Impact: Realizing Transformation Payoffs

Could your firm design and launch a product as robust as an iPhone in six months or less? What would it take to pivot from selling products to selling insights? Could your firm change its business model in a year’s time? What would it take to out-maneuver your more digitally-savvy competitors? Boards of directors ask these and more of executive teams daily. They expect their executives to drive major transformational change that is powered by new, vast amounts of digital information. Unfortunately, wanting that change and delivering it are two very different things. Business leaders will learn:- The stakes involved in NOT transforming their organization.- Why business as usual or nostalgia just won’t cut it anymore.- How to become more aware of the opportunities, new technologies, etc. out there.- How to ideate, evaluate and identify new transformative opportunities.- Whether their organization is capable of making such a transformation.- What they didn’t learn in B-school and why their old training may be much less relevant.- Cautionary points before embarking on a transformation journey. Digital With Impact coalesces years of research in these projects to identify the four-part path that successful initiatives follow. It’s written for executives but also contains the exercises your innovation team will need to see the universe of innovations and options, think through the best of these, reconcile the plan with what your firm can realistically accomplish, and, drive the transformation to a timely and successful completion. While many books like to talk about the need or opportunity that companies can seize with new digital technologies, none of them so completely describe the process that will deliver major transformational payoffs. None, that is, until Digital With Impact.