Dark Alley Marketing: An Indie Game Developer's Roadmap to the Dark Side of Marketing

In plain language, Steven Long lays out the steps independent game developers must use to get their games noticed. His bare-bones approach to marketing and promotion gives indies the framework they need to get started right away, spend the least money possible and maximize exposure. By guiding devs through what he calls the "dark alleys" of marketing, readers learn to navigate the established back channels of marketing--social media, email, games distributors and more. By taking advantage of these avenues, developers are able to leverage the hard work of other people and gain allies that will help them gather a fan base of their own. This book offers guidance through the major aspects of digital marketing, specifically addressing the problems and situations game devs face. Steven Long covers - How to pitch your game to social media influencers - How to make killer game trailers - How to piece together a website - How to create an effective press kit - How to leverage email to keep your fans engaged long-term - How to think of your game as its own best piece of marketing - How to take advantage of Steam and other distributors - So much more