D&A. The Copy Book
Description
Creative Bible
An updated edition of the best-selling reference work for copywriting
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leader
An updated edition of the best-selling reference work for copywriting
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today?a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals?often agency leader
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| pages: | 544 |
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