Customer Fraud and Business Responses: Let the Marketer Beware

Customer Fraud and Business Responses: Let the Marketer Beware
Bloomsbury
артикул: 20036201
4,442.00 грн.
Доставка из: Украина
   Описание
From remarkably frank and credible responses to their comprehensive research questionnaire, Tian and Keep provide a unique, wide ranging catalogue of frauds that customers perpetrate on businesses--and what marketers can do to combat it.
   Характеристики
author: Білл Кіп
pages: 272
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