Crossing the Chasm, 3rd Edition

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
Tahun:
2014
Edisi:
3
Penerbit:
HarperBusiness
Bahasa:
english
ISBN 10:
0062292986
ISBN 13:
9780062292988
Spesifikasi :
Jilid : Soft Cover
Laminasi : Doff
Bahan kertas : Book Paper Premium
Non ori