Contemporary Strategy Analysis: Text and Cases Edition

Contemporary Strategy Analysis: Text and Cases Edition
sku: COM9781119120841NEW
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   Description
A strategy text on value creation with case studiesThe ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.
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