Consumers (Mcgraw-Hill/Irwin Series in Marketing)

Consumers (Mcgraw-Hill/Irwin Series in Marketing)
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   Description
"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.
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