Consumer Behavior 9th Edition, Hardcover Book, By: Leon G.Schiffman and Leslie lazar Kanuk

The most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two active learning mini-cases. In the following chapters, this model serves as a structural framework for the concepts of building blocks. The book's final chapter ties all of these concepts together, so they see the interrelationships and relevance of individual concepts to consumer decision-making.