Consumer Behavior 7th Press, Paperback Book, By: Barry J. Babin and Eric Harris

Created by the continuous feedback of a "student-tested, faculty-approved" process, CB 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced Course Mate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. About the Author: Barry J. Babin has authored over 70 research publications in some of the most prestigious research periods, including JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING and others THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and Chair of the Louisiana Tech University Department of Marketing and Analysis. He received numerous honours for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, Harold W. Beckman's Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and is currently serving as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the United Kingdom. s Harold W. Beckman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and is currently serving as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the United Kingdom. s Harold W. Beckman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and is currently serving as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the United Kingdom. He is a former president of the Academy of Marketing Sciences and is currently serving as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the United Kingdom. He is a former president of the Academy of Marketing Sciences and is currently serving as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the United Kingdom. and currently serves as Marketing Editor for the JOURNAL OF BUSINESS RESEARCH. Babine's research on the effect of creating a service environment for employees and customers. His expertise is long-lasting, mutually beneficial relationships with employees and customers. His primary teaching focuses on consumer and service quality, marketing research and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden and the Unite