Communication by Design: Marketing Professional Services

How to communicate—and, especially why—to clients, prospects, staff, and the public is the basis of Communication by Design: Marketing Professional Services. It is targeted to business principals as well as anyone who aspires to a leadership position in a firm, association, or business joint venture. Capelin draws on examples from her career as an award-winning public relations consultant to elucidate the fundamentals of strategic, effective communication.0-7734-613\\This book provides a more up-dated and more concise dialogue by offering a condensed analysis of Verga's often neglected Novelle. The focus rests on selected novelle which deal with the social awareness and political awakening of the peasants and poor fishermen of Sicily of the 1800s to the 1920s.