Common Census The Counter-Intuitive Guide to Generational Marketing

From the Foreword by Prof. Benyamin B. Lichtenstein: "You are about to read a book that could change your perspective forever. Books like this are rare, and should be savored. Ken Gronbach's book is so compelling, and his writing is so direct, that you'll probably read it in the very first sitting." "Generational marketing is founded on the rise and fall of the size of populations, and their effects on economics, social issues and business -- in whatever geographical confines they may exist. In the United States, generational marketing is particularly pronounced because there is an enormous rise and fall in populations. Huge numbers are preceded by small numbers, and then followed by small numbers. They significantly change things in the economy. They significantly change things in education. They significantly change things in government. They significantly change things in business. And these are all very predictable things. Generational marketing is understanding what's next." -- Kenneth W. Gronbach In any generation, large or small ... "Two percent do the work, two percent cause the trouble, the rest eat the food." -- Kenneth W. Gronbach "You will never see and hear the media the same way again." -- Bill Ford