Citizen Coke: The Making of Coca-Cola Capitalism [Soft Cover ]

Citizen Coke: The Making of Coca-Cola Capitalism [Soft Cover ]
артикул: COM9780393353341NEW
СОГЛАСНО НАШИМ ДАННЫМ, ЭТОТ ПРОДУКТ СЕЙЧАС НЕ ДОСТУПЕН
$16.28
Доставка из: Канада
   Описание
"Citizen Coke demostrate[s] a complete lack of understanding about...the Coca-Cola system―past and present." ―Ted Ryan, the Coca-Cola CompanyBy examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health. 8 pages of illustrations
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