Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture
sku: COM9780070198463USED
$4.98
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   Description
A study of the emergence of mass consumption and modern advertising in the early twentieth century and of the capitalistic use of advertising as a mechanism to define and control social values and the character of daily life
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