Campaigning: the a to Z of Public Advocacy, Paperback Book, By: Des Wilson

This practical guide, drawing from and updating the author's "Pressure" and "Citizen Action", shows how to argue your case, whether in the local community, Whitehall or the world of business and industry. It is suitable for enveryone who needs to argue his/her case professionally in either the public or political arena, especially members of pressure groups of all kinds, charities and the public relations industry.