Business-to-Business Marketing
Description
Taking in both European and US approaches to form a balanced, global-minded text and covering both the theory and practice of global business-to-business marketing, the new Fourth Edition: Includes new coverage of digital and social media marketing in the B2B environment, to reflect online developments Is updated to reflect the effects and impact of global changes such as the legally binding deal signed at the Paris Climate Conference (Dec. 2015) Includes new ‘scenario’ boxes which provide reflective decision-based situations for students to think through, helping them prepare for future roles. The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, tutor guide sample exam questions, SAGE journal articles, quizzes, web links and selected author videos to make the examples in each chapter come to life. Suitable for all students taking B2B marketing modules.
Price history chart & currency exchange rate
Customers also viewed
$30.36
Men's Trousers Korean Checkerboard Pocket Drawstring Loose Pants Fashion Versatile Straight Corduroy Casual Male Mop Pants
aliexpress.com
$815.00
Cross- Roller- Bearing RU297 X/G High Rigidity Bearing RU297UUCC0/P5 Robotic Bobi Bearings (210x380x40mm) Roller Bearing
aliexpress.com
$34.14
2X Bathroom Shelves, Bathroom Glass Corner Shelf Wall Mounted ,Tempered Glass Shelf For Storing Shower Gel/Soap-C Promotion
aliexpress.com
$34.37
Pirates Sanji Cosplay Anime Costume Men Red Uniform Suit Chef Sanji Wig Halloween Carnival Costumes
aliexpress.com
$114.90
Monocular Biological Microscope 40X-2000X with LED Adjustable Top/Bottom Lights with Mobile Phone Clip Kids Science Tools
aliexpress.com
$66.57
LU3MAX RC Drone Brushless Obstacle Avoidance GPS Folding UAV Long-Endurance Aerial Photography Quadcopter Adults Kids Toys Gifts
aliexpress.com
$70.94
95760-2P110 Reversing Camera Auxiliary Camer Reversing Camera Car For Kia Sorento Black
aliexpress.com
$89.95
3X Double Soft Roller Head Quick Release Electric Floor Head For Dyson V15 Vacuum Cleaner Parts
aliexpress.com
$3.51
NEW Lens Aperture Flex Cable For SIGMA 24-135 mm 18-135 mm 24-135mm 18-135mm Repair Part (For Canon Connector)
aliexpress.com
$6.07
12 Colors Lipstick Set Lip Liner Velvet Matte Finish Waterproof Non-stick Cup Long-lasting Smudge Proof Lipstick Pen Lips Makeup
aliexpress.com
$22.04
For BMW R1250GS ADV R 1200 1250 GS Adventure R1200GS LC R1200 GS R1250 GSA Motorcycle Accessories Gel Seat Cushion Air Pad Cover
aliexpress.com
$5.57
5w Smart Light Bulb Dimmable Zigbee Smart Lamp For Alexa Google Home Yandex Alice Voice Control Smart Home Candle Light Bulbs
aliexpress.com
$3.27
1/2/3/5 Alarm Keychain Safety Keyring Emergency Sound Night Hiking Electronic Equipment with LED Light for Children Elderly
aliexpress.com
$3.71
Plasma Cutting Wheel Plasma Cutter Torch Roller Guide Wheel Spacer Plasma Tip Electrode Nozzle Gas Ring Shield Cup Kit Dropship
aliexpress.com
$4.73
1/6 Scale DAM78092 Russia Alpha Gunner Medical Bag Model for 12''Figures DIY Accessories
aliexpress.com
$5.59
Baywell Spring Newborn Baby Shoes Infant Boy Girl Shoes PU Leather Soft Sole Anti-slip Toddler First Walkers Casual Shoes
aliexpress.com
$8.34
GT idle air control valve STEPPING MOTOR RS150 RS125 WINNER150 V2 Intake Air Control Value IACV
aliexpress.com
$14.66
PU Leather Case for ONYX BOOX Poke4S 6" E-book Protective Cover for BOOX Poke 4S 2 3 4 6 Inch Ebook Reader Universal Case Sleeve
aliexpress.com
$13.31
12-24V Car Cigarette Lighter 4 USB Charger Splitter Charge Power Adapter Charge USB Car Cigarette Lighter Extension Cable
aliexpress.com
$12.89
Auto Parts LH&RH Headlight water nozzle washer Actuator Jet For Mitsubishi ASX 2006-2010 8265A643 8264A153 8265A644 8264A154
aliexpress.com
$14.46
With Ir Night Vision Wireless Video Doorbell Camera Wifi Remote Doorhole Security Door Doorbell Two-way Audio Voice
aliexpress.com
$12.72
Летние новые сексуальные крутые сапоги, Длинные сетчатые Сексуальные Сапоги выше колена для ночного клуба и вечерние, трендовые сетчатые с...
aliexpress.com
$13.73
Medium Boots Women's 2022 Autumn and Winter European and American Short Boots Vintage Belt Buckle Round Head Large Women's Boots
aliexpress.com
$14.45
22 26mm Nylon Replaceable Strap Wristband For Garmin Fenix5/5X/5XPlus/6/6X/6XPro/7/7X/3/3HR Easy Fit Watch Band Bracelet
aliexpress.com
$1.80
Metal Eyelet Die Tool Set Belt Leather Hole Craft Suit Jacket Backpack Hat Shoes Decoration Clothes Accessories Drop Shipping
aliexpress.com/sumka-patrizia-pepe-8b0050-l030-m426-new-pink.jpg "Сумка Patrizia Pepe 8B0050/L030-M426 New Pink, Рожевий")
$4.39
1.5m/2M/3M Led String Lights Battery Powered Snowflake Christmas Old Man Shape Led String Fairy Lights Home Christmas New Year
aliexpress.com
$1.39
Ladies lace sexy sling dress New Fashion Women Sexy Underwear Lace Sling Lingerie Longuette girl Nightwear robe de nuit femme
aliexpress.com
$67.82
1080P 4 In 1 Out KVM Switches Seamless Picture Splitter Remote Meeting HDMI Multi-Viewer Switcher Computer Accessory DNF Display
aliexpress.com
$34.03
2X For 2011-2015 forBMW X3 F25 Led Driver Tail Light led Repair REPLACEMENT Board Chip
aliexpress.com
$30.07
110 -240v 330 Gph Swimming Pool Filter Pump For 100-350gal Pools Inflatable Toy Accessories Water Filter Pump 2020 New
aliexpress.com
$8.64
10Pcs Square Base Music Wire Photo Clip Resin Stand Memo Holder Music Shape Table Number Holder Wedding Favor Party Decoration
aliexpress.com
$0.90
5V USB Power LED Strip light RGB /White/Warm White 2835 3528 SMD HDTV TV Desktop PC Screen Backlight & Bias lighting 1M 2M 3M 4M
aliexpress.com
$48.00
For Hyundai SONATA if 15 + Dome light / Reading lamp / sunroof switch / car glasses reading light case map light
aliexpress.com
$19.94
Art Window Curtain Living Room Selected Graffiti Style Music Background Living Room Bedroom Kitchen Curtain
aliexpress.com
$13.99
5.5 inch Professional Hairdressing Scissor Barber Scissor Cutting&Thinning Scissor Japan440c Salon Hairdressing Hair scissors
aliexpress.com
$7.42
2Pcs Super Bright LED License Plate Lights Front Bumper License Plate Log Light Bracket SUV Lamp For VW GOLF 4 GOLF 5
aliexpress.com
$128.00
30pcs/10set Stainless Steel BBQ Grill Tools Set Spatula Fork Tong Basting Tool with Carry Bag for Outdoor Cooking Accessories
aliexpress.com
