Business Marketing Management B2B, Loose-Leaf Version

Business Marketing Management B2B, Loose-Leaf Version
sku: COM9781337296540NEW
ACCORDING TO OUR RECORDS THIS PRODUCT IS NOT AVAILABLE NOW
$201.82
Shipping from: Canada
   Description
Michael D. Hutt (PhD, Michigan State University) is the Ford Motor Company Distinguished Professor Emeritus of Marketing at the W. P. Carey School of Business, Arizona State University. He has also held faculty positions at Miami University (Ohio) and the University of Vermont. Dr. Hutt's teaching and research interests are concentrated in the areas of business-to-business marketing and strategic marketing. His current research centers on the marketing-finance interface, particularly the application of financial portfolio theory to customer management. Dr. Hutt's research has been published in the Journal of Marketing, Journal of Marketing Research, MIT Sloan Management Review, Journal of Retailing, Journal of the Academy of Marketing Science, and other scholarly journals. He is also the co-author of Macro Marketing (John Wiley & Sons) and contributing author of Marketing: Best Practices (South-Western).
   Price history chart & currency exchange rate

Customers also viewed

in this storein other stores

Bundle: Fundamentals of Management, Loose-leaf Version, 9th + MindTap Management, 1 term (6 months) Printed Access Card
62%
$197.66
Bundle: Fundamentals of Management, Loose-leaf Version, 9th + MindTap Management, 1 term (6 months) Printed Access Card
Bundle: Internet Marketing, Loose-Leaf Version, 4th + MindTap Marketing, 1 term (6 months) Printed Access Card
61%
$288.96
Bundle: Internet Marketing, Loose-Leaf Version, 4th + MindTap Marketing, 1 term (6 months) Printed Access Card
Loose Leaf for A Preface to Marketing Management
60%
$97.55
Loose Leaf for A Preface to Marketing Management
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
44%
$63.19
Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)
The Routledge Companion to Auditing (Routledge Companions in Business, Management and Marketing)
43%
$65.84
The Routledge Companion to Auditing (Routledge Companions in Business, Management and Marketing)
Financial and Business Management for the Doctor of Nursing Practice: -
28%
$70.31
Financial and Business Management for the Doctor of Nursing Practice: -
Global Marketing Management
25%
$87.01
Global Marketing Management
Marketing Management
23%
$69.87
Marketing Management
Marketing Management [rental Edition]
22%
$205.34
Marketing Management [rental Edition]
Strategic Human Resource Management (State of the Art in Business Research)
19%
$73.90
Strategic Human Resource Management (State of the Art in Business Research)
A Preface to Marketing Management
17%
$389.37
A Preface to Marketing Management
Industrial Accident Prevention: A Safety Management Approach
2%
$354.28
Industrial Accident Prevention: A Safety Management Approach
Principles of Soil Conservation and Management
1%
$102.86
Principles of Soil Conservation and Management
Agricultural Marketing and Price Analysis, Second Edition
1%
$71.55
Agricultural Marketing and Price Analysis, Second Edition
Operating Room Leadership and Perioperative Practice Management
+3%
1%
$82.02
Operating Room Leadership and Perioperative Practice Management
Battery Management Systems : Battery Modeling
1%
$158.87
Battery Management Systems : Battery Modeling
Maitland's Peripheral Manipulation Management of Neuromusculoskeletal Disorders - Volume 2
1%
$76.05
Maitland's Peripheral Manipulation Management of Neuromusculoskeletal Disorders - Volume 2
Rebuilding Central Park: A Management and Restoration Plan
1%
$254.72
Rebuilding Central Park: A Management and Restoration Plan
Analysis for Financial Management (The Mcgraw-hill in Finance, Insurance, and Real Estate)
1%
$172.68
Analysis for Financial Management (The Mcgraw-hill in Finance, Insurance, and Real Estate)
Early Netherlandisch Carved Altarpieces, 1380-1550: Medieval Tastes and Mass Marketing [first edition]
1%
$450.00
Early Netherlandisch Carved Altarpieces, 1380-1550: Medieval Tastes and Mass Marketing [first edition]
ISE Supply Chain Management
1%
$80.12
ISE Supply Chain Management
Sustainable Agroecosystem Management: Integrating Ecology, Economics, and Society (Advances in Agroecology)
1%
$89.56
Sustainable Agroecosystem Management: Integrating Ecology, Economics, and Society (Advances in Agroecology)
Performance and Fault Management (Cisco Press Core Series)
1%
$74.00
Performance and Fault Management (Cisco Press Core Series)
Cases in Operations Management
1%
$110.91
Cases in Operations Management
Records Management
+12%
1%
$140.79
Records Management
The Managed Care Contracting Handbook: Planning and Negotiating the Managed Care Relationship (Hfma Healthcare Financial Management Series)
1%
$68.49
The Managed Care Contracting Handbook: Planning and Negotiating the Managed Care Relationship (Hfma Healthcare Financial Management Series)
Spinal Deformity: A Guide to Surgical Planning and Management
1%
$274.95
Spinal Deformity: A Guide to Surgical Planning and Management
Purchasing and Supply Chain Management
1%
$80.66
Purchasing and Supply Chain Management
Marketing Research:
1%
$288.89
Marketing Research:
Health Care Information Systems: A Practical Approach for Health Care Management
1%
$114.79
Health Care Information Systems: A Practical Approach for Health Care Management