Business and Its Beliefs (McKinsey Foundation Lectures)
Description
Unlike individuals who are sometimes born to greatness, corporations always have to achieve greatness. Few have achieved the success of IBM. Its combination of zeal and professionalism, tempered with compassion and good common sense have made IBM what it is today. Thomas J. Watson, Jr., Chairman of the Board and Chief Executive Officer of IBM, probes the origins of his company and attributes its growth to its firm set of beliefs.
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