Breathing Color Urth Gloss Canvas, 64"x75' Roll

Urth is the world's first solvent canvas with archival certification. It is a 400gsm white poly-cotton blend matte canvas. Specifically designed for the high-end fine art and photography markets, this canvas utilizes our "Chromata White" optical brightener additive-free and Fluorescent Whitening agent-free breakthrough technology."Chromata White" gives the end-user the most stable platform on which to print photographs and fine art works without the metamerism issues or color shift issues inherent on other canvases. Optical Brighteners compromise the attainment of true color, they complicate profiling accuracy, and they inevitably deteriorate and yellow over time.Ever noticed how a print can look identical under one light source, yet show remarkable differences in color when viewed under a different light source? This problem is referred to as "metamerism". When OBA's are used in inkjet media, the metamerism problem exacerbates exponentially. Because this product is manufactured OBA-free, you are assured that your prints will look consistent under different lighting conditions.Note: This product is only compatible with solvent, UV, and latex ink printers.