Branding Is Out, Results Are In: Lessons For The LOCAL Advertiser

Brands are important, of course. This, however, is a book about advertising. And, while all branding is advertising, all advertising is not branding. If you’re a local advertiser, spending precious advertising dollars to simply brand your business, you might be making a costly mistake. Branding Is Out, Results Are In gives you the principles that need to be in place in order to achieve RESULTS from your advertising investment. Tom Ray has over 30 years of experience in helping local advertisers earn better results. He provides real-world, “Main Street” insights that have worked for local advertisers all across the country. With a career spanning print, radio, broadcast television, cable television, and Internet marketing, Tom offers a unique perspective on what works and what doesn’t for the local advertiser. Who should read Branding is OUT, Results are IN? The answer is simple—anyone who affects an advertising budget. If you’re a business owner who handles your own advertising, this book is for you. If you’re a marketing director for a business, this book is for you. If you sell advertising and want to be more effective with the campaigns you influence, this book is for you. If you work at an ad agency or the creative department of a media outlet, this book is for you. If you influence an advertising campaign in any way, this book is for you.