Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
sku: COM9780743243469NEW
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   Description
A social analysis of the impact of branding on various facets of high culture discusses how everyday companies and products have become symbols of American power, discussing how branding has had a pervasive affect on higher cultural institutions, including the church, universities, and museums. 50,000 first printing.
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