Brand Strategy Template Canva

The brand strategy template workbook provides the overall foundation for a brand, presented to clients before the design phase of the process begins. After years of running my design business and scaling, I want to give other designers the exact templates I use for my business, Starline Creative to help our clients achieve amazing results. The brand strategy template provides written prompts to allow you to write the content, rather than lorem ipsum. This strategic roadmap is divided into the following sections, to help form a foundation for the brand: - Brand foundation - Brand values - Brand mission statement - Brand vision - Audience profile - Audience persona - Consumer journey - Brand positioning - SWOT analysis - Brand messaging - Strategic brand recommendations - Visual moodboard options - Colour direction/ psychology - Photography direction The brand strategy template is a fully customisable Canva template that allows you to insert your own branding preferences in, in terms of typography fonts , colour and image considerations. This strategic roadmap is perfect for brand designers and brand strategists that want to take their clients branding to the next level with a strong, strategic foundation that will then determine all the visual considerations for the brand during the visual design phase of the process. Small businesses owners can also download this brand strategy template in order to do their own brand strategy, particularly when they are in the very early foundational stages of their business 0-1 years where they are still trying to understand what their brand is and which demographic audience they serve.