Brand Strategy & Design Template

DESCRIPTION The 50-Page Brand Strategy & Design Template is a template designed in both Adobe Indesign and Canva. The template is designed to give your clients the entire foundation of their new brand by walking them through a full brand strategy presentation, followed by the visual direction, and their new brand design. Everything in the template is fully editable so you can add your own fonts, colors, images, and more. The template fonts and links to the fonts are included inside the download. The colors are fully editable so you can change the palette to suit your need. The Template is editable in Canva, and Adobe Indesign. Versions CS4, CS5, CS5.5, CS6 and CC . The Template Pages Include: TARGET AUDIENCE AUDIENCE PROFILES AUDIENCE PERSONA POINT OF VIEW BRAND VALUES BRAND MISSION & VISION COMPETITOR PROFILES DIFFERENTIATION BRAND POSITIONING TRANSPARENCY AUTHENTICITY MARKET POSITION BRAND VOICE WORDPLAY HEADLINES & TAGLINES BRAND KEYWORDS KEYWORD PHRASE OPTIONS ABOUT PAGE WEB COPY SOCIAL, BLOG, & E-MAIL MESSAGING VISUAL STRATEGY MOOD BOARD TYPOGRAPHY INSPIRATION WEBSITE INSPIRATION MOOD BOARD COLOR PALLETTE LOCKUPS MASTER, PRIMARY, & SECONDARY LOGOS BRAND STAMP BRAND PATTERN BRAND FONTS SOCIAL MOCKUPS PRINT MOCKUPS PACKAGING MOCKUPS WEBSITE MOCKUPS What Brand Strategy? Brand Strategy allows you to do industry & market research in order to ensure that your client's new brand has a foundation to last within their industry. We also include the basics of brand messaging as we believe that the words you use to describe your brand are just as important as the visuals. Why our template? Over the last 6 years, we've developed an extremely intentional, high-end client process - serving over 300 brands around the world. Why Adobe Indesign? Adobe softwares are the best in the design business, and if you're already a designer, allow these templates to easily integrate into your process. Why Canva? Because we acknowledge that while Adobe is the standard for most designers, Canva is a much more user-friendly alternative to make quick design edits and upgrades to templates like these. Who might needs a Brand Strategy & Design Presentation? Artists Designers Art directors Advertising creative Marketers Creatives DETAILS 50 Pages Compatible with Adobe Indesign CS4, CS5, CS5.5, CS6 and CC Compatible with Canva Includes .IDML file Paragraph, Character and Object Styles Edit brand colors through palette Aligned to a Column and Baseline Grid Master Pages Images, Text and Background on separate layers Photographs Not Included