Brand Mysticism. Cultivate Creativity and Intoxicate Your Audience
Description
An irreverent and wide-ranging treatise on building and maintaining a standout brand in business or in life, from the marketing mastermind behind countless iconic booze labels. Steven Grasse made a name for himself as not only a distiller but also the mind behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and mark
Technical Details
| author: | Стівен Грасс |
| pages: | 208 |
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