Brand Failures: The Truth About the 100 Biggest Branding Mistakes...

Brand Failures: The Truth About the 100 Biggest Branding Mistakes...
Menakart Brand
sku: 9780749462994
$24.50
Shipping from: United Arab Emirates
   Description
Most of the world's global companies have launched products that have flopped - spectacularly and at great cost. This book looks at how such disasters occur and describes those brands which set sail with multi-million dollar campaigns behind them, only to sink.
   Technical Details
author: Matt Haig
   Price history chart & currency exchange rate

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