Birth of a Consumer Society : The Commercialization of Eighteenth-century England

Birth of a Consumer Society : The Commercialization of Eighteenth-century England
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This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.Neil McKendrick studies the fashion and the pottery industries, and created a new framework for enquiring into fundamental issues. John Brewer examines the commercialisation and politics. J.H. Plumb considers the social; changes brought about by commercialization, looking in particular at leisure, the `new world' of children, and the acceptance of modernity.
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