Big Blues: The Unmaking of IBM

Big Blues: The Unmaking of IBM
sku: COM9780517591970NEW
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$18.50
Shipping from: Canada
   Description
Chronicles the decline of IBM, explaining how corporate pride, inflexibility, bad decisions, and an inability to understand a changing marketplace has led to IBM's fall. 100,000 first printing. $100,000 ad/promo. Tour.
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