Becoming Remarkable [signed]

How can dentists stay competitive in an online world where patients seek and share information faster than ever before? In short: by being remarkable. Fred Joyal, author of "Everything is Marketing," co-founder of 1-800-DENTIST® and the industry's leading authority on dental practice marketing, reveals how dentists can adapt and thrive by understanding-and embracing-recent shifts in patient behavior, new technology, and the economy of the industry. Drawing on thirty years of expertise, Fred explains how to take a hard look at your practice to assess what's working, adjust what's not, and create a practice experience patients can't help but rave about. Filled with real-world examples, "Becoming Remarkable" covers a wide range of topics including: · New economic realities dentists can't afford to ignore · Harnessing the power of social media and online reviews · What real patients say they want most from a dental practice · Keys to building (and keeping) a 5-star team · Embracing new technology-both in and out of your practice Fred lays out an easy-to-follow framework for embracing the future of dentistry and building a practice that patients will choose, stay with, and recommend. It's a must-read for the whole team, and a sure-fire recipe for long-term practice success.