BUKU PUBLIC RELATIONS EDISI 5 FRANK JEFKINS
Description
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Penerbit : ErlanggaPengarang: FRANK JEFKINSTahun: 2004ISBN: 9797410072Lebar Buku : 15.7 cmTinggi Buku : 24 cmTebal Buku : 448 hlmEdisi kelima PUBLIC RELATIONS ini telah sepenuhnya direvisi dan diperbarui guna menyesuaikan dengan ketentuan silabus CAM dan LCCI. Pembaruan materi telah dilakukan di semua bagian buku, khususnya berkaitan dengan kemajuan terbaru dalam proses percetakan dan teknologi komunikasi. Banyak contoh dan ilustrasi logo serta kampanye Public Relations yang dilakukan dewasa ini telah ditambahkan. Materi mengenai media, penerbitan, produksi dan teknologi percetakan, termasuk DTP, e-mail dan Internet, juga telah diperbarui.Subjek-subjek yang dibahas dalam edisi kelima ini antara lain:■ asal mula dan tujuan sejati PR■ penentuan khalayak PR dan perencanaan program-program PR■ tata-cara menangani media berita dan bagaimana menciptakan hubungan pers yang baik■ berbagai fungsi dan bentuk media internal■ penyusunan anggaran, etika, dan evaluasi basil■ metode fotografi dan percetakan yang tersedia, dari yang konvensional hingga digital■ peran sponsor dan riset pemasaran■ pertimbangan-pertimbangan berkenaan dengan PR ekspor dan PR di negara-negara berkembang
**3151**
Penerbit : ErlanggaPengarang: FRANK JEFKINSTahun: 2004ISBN: 9797410072Lebar Buku : 15.7 cmTinggi Buku : 24 cmTebal Buku : 448 hlmEdisi kelima PUBLIC RELATIONS ini telah sepenuhnya direvisi dan diperbarui guna menyesuaikan dengan ketentuan silabus CAM dan LCCI. Pembaruan materi telah dilakukan di semua bagian buku, khususnya berkaitan dengan kemajuan terbaru dalam proses percetakan dan teknologi komunikasi. Banyak contoh dan ilustrasi logo serta kampanye Public Relations yang dilakukan dewasa ini telah ditambahkan. Materi mengenai media, penerbitan, produksi dan teknologi percetakan, termasuk DTP, e-mail dan Internet, juga telah diperbarui.Subjek-subjek yang dibahas dalam edisi kelima ini antara lain:■ asal mula dan tujuan sejati PR■ penentuan khalayak PR dan perencanaan program-program PR■ tata-cara menangani media berita dan bagaimana menciptakan hubungan pers yang baik■ berbagai fungsi dan bentuk media internal■ penyusunan anggaran, etika, dan evaluasi basil■ metode fotografi dan percetakan yang tersedia, dari yang konvensional hingga digital■ peran sponsor dan riset pemasaran■ pertimbangan-pertimbangan berkenaan dengan PR ekspor dan PR di negara-negara berkembang
**3151**
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