BUKU ADVERTISING EDISI 8 - SANDRA MORIARTY
Описание
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Oleh Sandra Moriarty, Nancy Mitchell, William Wells
Tahun 2011
Halaman 788
Ukuran 19 x 26
ISBN 9786028730525
Penerbit Prenada Media Group
Sinopsis
Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efrektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan internasional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dibuat oleh para profesional periklanan kelas dunia bahkan para profesional itu sendiri ikut menyumbangkan tulisan yang menjelaskan ide-ide kreatif di balik karya advertising mereka.
Oleh Sandra Moriarty, Nancy Mitchell, William Wells
Tahun 2011
Halaman 788
Ukuran 19 x 26
ISBN 9786028730525
Penerbit Prenada Media Group
Sinopsis
Sebuah buku teks yang harus dibaca untuk mempelajari bagaimana menjalankan profesi advertising secara efrektif dan efisien, baik di level akademis maupun praktis. Setiap bab dari buku ini diawali dengan contoh kasus advertising yang memenangkan penghargaan internasional. Keistimewaan buku ini menyajikan prinsip pokok dan praktik advertising yang efektif beserta contoh kampanye advertising yang dibuat oleh para profesional periklanan kelas dunia bahkan para profesional itu sendiri ikut menyumbangkan tulisan yang menjelaskan ide-ide kreatif di balik karya advertising mereka.
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