Automotive Parts Sales 101: Basic Principles of Selling Parts and Accessories

In dealerships today, we tend to focus primarily on the sales and service departments. What about the parts department? They are just as important to the well being of the dealership as the sales and service departments. Having properly trained and effective parts personnel is the first key to selling more parts and accessories. The second key is having process in place within the dealership that helps spread awareness that you sell additional parts and accessories. This book will distill some basic principles that will help you and your parts personnel thrive and sell more parts and accessories, both to internal and external customers.